Marketing and PR
The marketing and public relations (PR) industries are creative and fast-paced that use paid-for services to change people's attitudes, inform them or motivate them to buy products or services.
Often seen as a glamorous sector, it is also hard work that can involve a wide range of activities from market research, pricing and product development to brand awareness, copy writing and advertising. Marketing and pr jobs can also involve a high level of statistical and financial analysis.
People working in these sectors are often asked to solve problems creatively, to provide marketing services and to deliver results for clients such as
Morrisons. Working to and managing tight deadlines can stressful and tiring in the world of marketing and pr.
Marketing is generally the promotion, branding and selling of products and services. A sub-discipline of this is direct marketing which engages with audiences via direct mail, telemarketing or e-marketing.
PR is different in that is manages the reputation of a brand, with the purpose of gaining support for the client and influencing opinion.
This is a strong sector with marketing companies being some of the earliest to report improved financial performance following the recession.
There are an estimated 48,000 people working in PR roles in the UK (Chartered Institute of Public Relations (CIPR), 2009) and an estimated 600,000 people working in marketing (Marketing and Sales Standards Setting Body (MSSSB), 2009).
Generally more women find jobs in PR and marketing than men. However, there are fewer women in senior management roles, although this is changing year on year. It is a very young industry with nearly half of employees being aged under 30 years old. (Institute of Practitioners in Advertising (IPA), 2008).
Jobs for this sector are often advertised in specialist press such as Marketing Week, PR Week and Campaign was well as the national press. The Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations (CIPR), Institute of Practitioners in Advertising (IPA) and The Institute of Direct Marketing - UR The Brand also advertise jobs.
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Graduate salaries can depend on various factors including the position you undertake, which region you work in, the company you work for and any bonus structure available.
Estimated graduate starting salary: £16,000 - £23,000
Typical salary after training: £25,000 - £32,000
To work in the marketing and PR sectors most degrees are welcome, but a marketing or related degree is an advantage. There are many options to enter into the industry at graduate level. However in this field academic qualifications are not essential as employers look for ambition, enthusiasm and dedication as they do degrees. Work experience is an important and having been involved in student media or organising student events at university is seen as an advantage by employers.
Excellent communication and teamwork skills are essential in marketing and PR. Creativity and being able to work on your own initiative is also a must as is being able to work under stress and to tight deadlines.
Good organisational skills are also essential.In PR writing skills are very important, so being able to provide evidence of this to prospective employer will help you get a job. Having written for a your student publication is good experience for this sector.
