Advertising and Media and Journalism Graduate Jobs - Careers Guide

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Advertising, media and journalism is all about creating content that people want to read, watch or listen to - and most importantly engage with.

There are more than 1 million people employed in the UK media industry and the sector is growing as more and more graduates look to get into the industry. A media-related degree is one of the most popular roles among graduates and competition for job opportunities is fierce.

Despite this, roles are available for motivated graduates who can spot the developing trends, particularly in digital media and mobile content. However, you should be prepared for low salaries and period of unpaid work if you want to make your mark, as well as plenty of dedication.

What degree do I need?TOP ^

Working in the media is more about the experience you gain and the talent you have than the qualification you gain. However, certain degrees provide you with vocational training for a career in advertising and media. The skills you learn - such as copywriting, interviewing, shorthand and editing skills - will be vital for your future career.

However, never underestimate the usefulness of a degree in the area of journalism or media you work in. For example, if you work in science publications then a degree in a science based subject can be vital.

Some of the degrees that may prove useful for a career in advertising, media and journalism include:

  • Journalism
  • Marketing
  • Broadcast journalism
  • Media studies
  • English language

What skills do I need?TOP ^

A career in media and advertising will mean making full use of your communication skills, both spoken and written. You will need to be creative to come up with the content and ideas that grab attention, as well as being able to work to tight deadlines under pressure. This is not an industry for those who wilt under pressure.

Some of the skills that may be useful for a career in advertising and media include:

Many media workers work on several projects at once and move into other fields, so it’s not unusual to combine print and broadcast journalism while also working on other projects. This is an industry all about creativity.

What graduate advertising and media job can I do? TOP ^

Graduates in advertising and media will be expected to start at the bottom, as junior reporters, editorial assistant and junior copywriters. Jobs are largely split into two sectors: media and publishing.

Media jobs include work in television, radio and film, both in advertising and content production, so you could be working for organisations like the BBC or Sky or breaking news or feature length stories.

Publishing is more focused on books and magazines, so you could be working on journals, subject specific websites and periodicals.

Some advertising and media jobs that you may be interesting in doing after graduation include:

  • Editorial assistant
  • Junior reporter
  • Junior copywriter
  • Media account executive
  • Broadcast journalist
  • Web editor

Average salariesTOP ^

The advertising and media industry is not well-known for its high wages. Many graduates start out in unpaid internship roles to gain experience. Although established editorial roles can often be well paid, many in the media will also freelance alongside their existing job to make some extra cash.

Some typical starting salaries in the advertising and media sector include:

  • Editorial assistant: £15,000 - £23,000
  • Newspaper journalist: £12,000 - £15,000
  • Advertising copywriter: £18,000 - £22,000
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