Marketing and PR Graduate Jobs - Careers Guide

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The marketing industry is responsible for managing and enhancing the reputation of companies, products and brands amongst other businesses and the public.

Graduate jobs in marketing are fast-paced and creative with staff constantly needing to come up with new ideas.

Public relations (PR) has become an extremely important part of marketing with PR departments and companies looking to push brand messages through the media to positive effect.

These two sectors are big players in the UK economy. The PR industry was worth £7.5 billion in 2011 according to data from the 2011 Pr Census produced by PRWeek and PRCA.

The marketing sector employs approximately 500,000 people in the UK according to estimates from the Chartered Institute of Marketing (CIM) and there are 50,000 working in PR roles according to the Chartered Institute of Public Relations (CIPR).

Most large private, public and not-for-profit organisations offer marketing job opportunities to graduates. Most entry level and graduate scheme positions can be found in the following industries:
  • Banking and finance
  • Energy
  • Retail
  • Charities
  • Public sector
Within PR there are opportunities to work both in-house and in agencies/consultancies but most companies will only hire a small number of graduates each year. According to PR Week: Top 150 PR Consultancies 2012 the top ten PR agencies are: Bell Pottinger Group, Brunswick, Weber Shandwick, FTI Consulting, Edelman, Hill & Knowlton, Freud Communications, RLM Finsbury, Grayling and MSLGroup.

What degree do I need?TOP ^

Marketing and PR is one industry where the type of you do is a lot less important than gaining work experience, and showing enthusiasm and dedication to what you want to work into.

As with most things gaining a high degree grade will impress respective employers and help you stand out from the crowd.

The Chartered Institute of Marketing has advice, help and support for graduates looking to get into marketing. Becoming an affiliate will help you get started in marketing and also help you get through the initial stages in your first job role.

From this you can enrol onto their Chartered CPD programme which provides a framework to help you manage your professional development in marketing.

The Chartered Institute of PR offer a range of industry-recognised qualifications in PR.

What skills do I need for a job in marketing and PR?TOP ^

In marketing and PR displaying certain soft-skills are extremely important, in particular your ability to communicate and do presentations. Much of the job involves selling yourself and the products/brands you are working on.

Some of the skills that marketing and PR recruiters might look for are:
Graduates in many degree disciplines will have the necessary skills for working in marketing and PR. Degrees offer a good set of skills in logical thought, presentation, analysis and communication all of which are important in finance.

What graduate marketing or PR job can I do? TOP ^

Most companies will have some form of marketing or PR role for graduates. Here are some of the graduate job roles marketing and PR:
  • Marketing officer
  • Marketing executive
  • Public affairs consultant
  • Public relations officer
  • Public relations account executive
  • Market researcher
  • Event organiser
  • Copy-writer
Average marketing and PR salaries

Salaries vary widely depending on job type and level of experience. Junior roles in the professional services, business and financial sectors tend to be higher than in other areas like not-for-profit companies.
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