Bloomsbury Business School Course Profile

About BBS

eMarketing is increasingly becoming essential to an organisation's successful marketing strategy. With measurable results and real return on investment an effective e-strategy is essential to generating outstanding results.

Many organisations rely solely on a web site for their internet marketing but those who integrate a solid eMarketing plan into their Marketing Communications strategy are experiencing excellent returns on investment.

The Chartered Institute of Marketing's eMarketing Award is the most widely recognised and respected Internet Marketing qualification in the UK. More and more companies are realising the benefit of having their employees gain this qualification. Bloomsbury Business School is honoured to be one of the CIM's Accredited Centres for delivery of this qualification.

Who is the eMarketing Diploma aimed at?
The eMarketing Diploma is suited for those involved in marketing at any level, be it for businesses, organisations, educational establishments, charities or even local government. This course is also aimed at IT professionals, PR staff and Owner/Directors of small businesses. If your business has a Web presence or is looking to gain one, the eMarketing Diploma will give you the knowledge and tools to help you succeed.

The CIM eMarketing Award

The eMarketing Award will provide you with:

- An understanding of online techniques such as viral marketing, advertising, affiliate schemes and sales promotions and how they are considered in the light of the traditional marketing mix.

- A thorough understanding of the Internet Marketing landscape.

- An insight into the emerging new e-marketing business models, and how other companies and organisations are successfully implementing eMarketing strategies.

- The opportunity to write an eMarketing Plan for the organisation of your choice.

- The knowledge to ensure your e-Marketing activities are maximised and integrated into existing marketing plans.

- The ability to propose eMarketing Plans using different eMarketing tools depending on the needs of the business.

- An understanding of how to research your customers and potential markets through new online channels and how to reach these customer groups through eMarketing.

- A full 35 hours CPD - half way to becoming a Chartered Marketer.

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