Marketing and PR School Leaver Jobs - Careers Guide

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Are you a passionate person? Doesn't take much to get you excited about something? Say, if you read about your favourite celeb, or try a new kind of food that you can't get enough of, or watch a film that keeps you on the edge of your seat, do you find that that's all you can talk about for the next hour?Marketing and PR

If you said yes, then you’ve got the enthusiasm and passion needed for a career in marketing and public relations (PR).

People who work in marketing and PR promote the products and causes that their company is involved with. The main difference between the two jobs is that marketing involves getting to know the consumer, while PR is concerned with maintaining their company's image and reputation.

What’s it all about?TOP ^

The leaflets and posters you see about new bands, DJs and films all come from marketing departments who make sure you have all the information you need to get you to the gig. They'll also give press releases about new books, classes, or mobiles and other gadgets to magazines and newspapers. Sometimes, publicity campaigns involve organising special events to showcase product or promote a cause.

Marketing jobs can be found within a variety of companies - if they've got a product to sell, they'll want to make sure as many people as possible know about it. Charities and non-profit organisations will often have a small PR team that handles press releases, events and media queries, though you can also work for a PR agency.

These are companies who specialise in promotions for different industries, using an extensive list of contacts to get the message out quickly and efficiently. A small business may not have the know-how to handle their own PR, so they'll ask a company like this to do it for them.

What will I earn? TOP ^

Someone starting out in PR or marketing can earn £15,000-£20,000, and this can double as they become more senior. Experienced PR consultants can earn over £80,000.

Where can I work?TOP ^

While a degree isn't always essential to get into this industry, it gives you an advantage in the competition for entry-level jobs. Work experience gained through internships or volunteering for charities will also help you. Visit the Chartered Institute of Marketing and the Chartered Institute of Public Relations to see what other qualifications you can get.

As businesses become increasingly media-savvy, you will find roles opening up at all levels, from minor organisations to big multi-national companies.

Alternatively, you could choose to work for a media company or PR agency, specialising in particular accounts and managing the branding for big companies.

What skills in marketing and PR will I need? TOP ^

These jobs rely mainly on your people skills - your friendly attitude, ability to put people at ease, and a pleasant personality. After that, you need top organisation skills to handle all the details that come along in your promotional campaigns, plus the creativity to wow your managers with amazing ideas. The higher up you climb, the larger a team you'll manage, so you'll need excellent leadership to inspire and motivate your colleagues.

In marketing and PR displaying certain soft-skills are extremely important, in particular your ability to communicate and do presentations.
Some of the skills that marketing and PR recruiters might look for are:

What entry level marketing and PR jobs can I do? TOP ^

Marketing and PR is a sector you can enter without formal experience or qualifications, but you will need to show some skills and ability. Work experience is an excellent way to get a feel for the industry and make some contacts.

Some entry level marketing and PR jobs include:

  • Marketing assistant
  • Account junior
  • PR assistant
  • Office administrator
Browse all Marketing and PR jobs for this guide