www.facebook
What students want from their first job
What students want from their first job
By Anna Hammond | 20th June 2017
| | linkedin-icon

If you’re planning to recruit graduates into your business, there is a high chance that your newest member of staff will sit within “Generation Z”. This is the age group who was born between the mid 1990s until the early 2000s.

Generation Z has been linked up to technology from the moment they were born. They’re “ambitious and engaged. They are active rather than passive. They don’t dream of being Beyonce or feeding into the world of the Kardashian clan. They want to create, connect and make a positive impact in the world” (Campaign, 2017).

But knowing what exactly they want from employers? Well, that is a different kettle of fish. Below we break down exactly what we know about employing graduates into your business and how to make your job opportunities most appealing to them.

What do Generation Z want from employers?

TheBigChoice asked university students what aspects to their first job are going to be most important to them. The top ranking answers all focused around being ambitious and hard working:

  • 57% said career progression was important
  • More than half of respondents were striving for job fulfilment
  • 48% wanted to ensure that they were given access to learning & development opportunities

VIDEO DISCUSSION: Watch the focus group talk about what they want from their first employer.

This generation of workers are also more concerned with having a healthy, feel-good state of mind than a large salary:

  • 42% wanted a strong work and life balance
  • 38% of respondents wanted a fun work environment
  • 36% required that their first job be an ethical place to work
  • Less than third of respondents valued a high salary the most

How to get the most out of Generation Z in the workplace:

Stephen Divers, Head of UK Education & Recruitment at TheBigChoice, explains how employers can translate these findings into the workplace when recruiting Generation Z:

  1. Have two-way conversations
    It might feel unconventional but give them a chance to contribute toward how your work environment runs. This is the generation of people who are in charge of so many creative aspects of their lives – be it their Instagram account or writing their own blog. Take away their ability to co-create and they’ll quickly feel deflated. Try running monthly ideas sessions or carry out regular internal feedback surveys.
  2. Give them recognition
    Always acknowledge when they’ve done a good job - be it incentives, bonuses or even just something simple like an email or shout out.
  3. Make them feel trusted
    It’s about getting rid of the rules that have no reason for being there, demolishing the hierarchy culture and scrapping micro-management. This generation want you to feel like you can rely on them.
brand-power

Brand Power

By Anna Hammond

Employer and consumer branding are closely aligned. By working closely with marketing teams, recruiters can better attract diverse talent.

read more

9th May 2018

clearing

What Can Employers Do During Clearing?

By Emily Harrison

Clearing is a key opportunity for employers to advertise their apprenticeships to students.

read more

8th May 2018

april

What employers should be talking about in April

By Lucy Miller

Here are some ideas of what content you should share to your audience on TheBigChoice this month.

read more

6th April 2018

company-profiles

How To Create An Awesome Company Profile

By Emily Harrison

Our top tips to help you make your company profile stand out and encourage more students to follow you.

read more

19th March 2018

minimising

Minimising unconscious bias in your advertisements

By Emily Harrison

Without realising it, you may be putting candidates off from applying to employment opportunities. Here’s how to avoid bias in your job adverts.

read more

9th February 2018

prepare-grads

How can we better advise graduates about the world of work?

By Stephen Divers

Stephen Divers, Head of Recruitment, explains how TheBigChoice was designed to help bridge the communications gap between students, universities and employers.

read more

8th February 2018

early-careers-advisors

Early Careers Engagement Is Essential For Graduate Recruitment

By Stephen Divers

Students will benefit from easier, earlier access to careers guidance and advice.

read more

6th February 2018

lucyfeb

What should employers be talking about in February?

By Lucy Miller

Here are some ideas of what content you should share on TheBigChoice this month.

read more

1st February 2018

high-fliers

How To Be A Times Top 100 Graduate Employer

By Emily Harrison

Advice on how you can digitally raise your profile with students for the High Fliers research.

read more

17th January 2018

employers-journey

The Journeys of Students and Employers on TheBigChoice

By Emily Harrison

A visual aid to demonstrate how the employer and student journey complement one another on TheBigChoice.

read more

10th January 2018

january

What should employers be talking about in January?

By Lucy Miller

The first instalment of our editor's monthly advice series that tells you what you should be posting to your followers to get the best levels of engagement.

read more

4th January 2018

jobs

What to do when the best candidates aren't responding to your job advertisement

By Anna Hammond

TheBigChoice reveal where you might be going wrong with your graduate recruitment marketing strategy.

read more

20th November 2017

timeline

Download The FREE School Leaver & Graduate Timeline for 2017-2018

By Anna Hammond

Planning your Graduate & School Leaver marketing for 2017/18? We’ve collated all the dates that you need to know about.

read more

1st September 2017

ga