If you’re planning to recruit graduates into your business, there is a high chance that your newest member of staff will sit within “Generation Z”. This is the age group who was born between the mid 1990s until the early 2000s.
Generation Z has been linked up to technology from the moment they were born. They’re “ambitious and engaged. They are active rather than passive. They don’t dream of being Beyonce or feeding into the world of the Kardashian clan. They want to create, connect and make a positive impact in the world” (Campaign, 2017).
But knowing what exactly they want from employers? Well, that is a different kettle of fish. Below we break down exactly what we know about employing graduates into your business and how to make your job opportunities most appealing to them.
What do Generation Z want from employers?
TheBigChoice asked university students what aspects to their first job are going to be most important to them. The top ranking answers all focused around being ambitious and hard working:
VIDEO DISCUSSION: Watch the focus group talk about what they want from their first employer.
This generation of workers are also more concerned with having a healthy, feel-good state of mind than a large salary:
How to get the most out of Generation Z in the workplace:
Stephen Divers, Head of UK Education & Recruitment at TheBigChoice, explains how employers can translate these findings into the workplace when recruiting Generation Z:
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