www.facebook
What to do when the best candidates aren't responding to your job advertisement
What to do when the best candidates aren't responding to your job advertisement
By Anna Hammond | 20th November 2017
| | linkedin-icon

You’ve got the graduate position that you need to fill and getting eyes on the advertisement has been easy enough. The trouble is none of your ideal candidates have been lining up to apply. What do you do in that situation?

It’s true that when it comes to job hunting and career choices, today’s graduates operate entirely differently from their predecessors. So, if you’ve been slogging the same tired recruitment marketing strategy for the last few years without any sort of adaption, it’s time to buck up your ideas.

Student recruitment expert, TheBigChoice, has broken down how you can recruit the best youth talent and solidify your employment marketing strategy in three simple steps.

  • Step 1. Appeal to their interests
    When we partnered with Campus Media to hold a focus group with university students earlier in the year, we asked them what they wanted from their first employer. Rather than stating that they wanted a high-flying salary and a competitive bonus scheme, the top ranking answers all had a focus around progression, job satisfaction and a healthy, feel-good state of mind.

    Watch the full focus group video here:

  • Step 2. Understand your market’s decision-making process with regards to their career
    The majority of students will have already determined what career they want to pursue by the time they’ve reached their A-levels. The second most prepared age group is GCSE students. In fact, according to our research, only 3% of generation Z decide what career path they want to follow after they’ve graduated:

    FREE INFOGRAPHIC: Download insights into student career and education choices

    It may feel very forward thinking, but it’s vital you are advertising your company as an employer to these younger age groups alongside this year’s upcoming graduates. This is going to make your talent pipeline grow significantly and in turn, increase the quality of applicant you in the future.

    Bear in mind that those who are still in education are less exposed to the working world. Focus on educating them about the industry itself as well as your business. You may want to provide employee case studies too.
  • 3. Keep them engaged

    Regardless of whether you’re approaching this year’s graduates or school aged students, keep your company name at the forefront of your talent pipeline throughout their student lifecycle. Do this through regular updates about your business, its work culture and its employment opportunities.

    TheBigChoice enables employers to function in a similar way that social media networks allow. Employers can set up an account to post regular updates about their business and educate the website’s 650,000 strong youth audience about their industry and brand. Students have the ability to follow employers so that they can be notified every time that account posts fresh content. Students can also apply to exciting job opportunities through the website.

Join the hundreds of employers who are already benefitting from this targeted approach to their recruitment marketing.

Create a free account today:

Create free account

Targeting school leavers and graduates? Get in touch with us to set up a free employer account on TheBigChoice today.

+44 (0)20 7840 2982 | hello@thebigchoice.com | www.thebigchoice.com

april

What employers should be talking about in April

By Lucy Miller

Here are some ideas of what content you should share to your audience on TheBigChoice this month.

read more

6th April 2018

company-profiles

How To Create An Awesome Company Profile

By Emily Harrison

Our top tips to help you make your company profile stand out and encourage more students to follow you.

read more

19th March 2018

minimising

Minimising unconscious bias in your advertisements

By Emily Harrison

Without realising it, you may be putting candidates off from applying to employment opportunities. Here’s how to avoid bias in your job adverts.

read more

9th February 2018

prepare-grads

How can we better advise graduates about the world of work?

By Stephen Divers

Stephen Divers, Head of Recruitment, explains how TheBigChoice was designed to help bridge the communications gap between students, universities and employers.

read more

8th February 2018

early-careers-advisors

Early Careers Engagement Is Essential For Graduate Recruitment

By Stephen Divers

Students will benefit from easier, earlier access to careers guidance and advice.

read more

6th February 2018

lucyfeb

What should employers be talking about in February?

By Lucy Miller

Here are some ideas of what content you should share on TheBigChoice this month.

read more

1st February 2018

high-fliers

How To Be A Times Top 100 Graduate Employer

By Emily Harrison

Advice on how you can digitally raise your profile with students for the High Fliers research.

read more

17th January 2018

employers-journey

The Journeys of Students and Employers on TheBigChoice

By Emily Harrison

A visual aid to demonstrate how the employer and student journey complement one another on TheBigChoice.

read more

10th January 2018

january

What should employers be talking about in January?

By Lucy Miller

The first instalment of our editor's monthly advice series that tells you what you should be posting to your followers to get the best levels of engagement.

read more

4th January 2018

timeline

Download The FREE School Leaver & Graduate Timeline for 2017-2018

By Anna Hammond

Planning your Graduate & School Leaver marketing for 2017/18? We’ve collated all the dates that you need to know about.

read more

1st September 2017

generationz

What students want from their first job

By Anna Hammond

TheBigChoice reveal what makes a job opportunity appealing to students.

read more

20th June 2017

ga