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Our core business has changed over the years, yet we remain true to Samuel Whitbread's founding spirit to put our people first, focus on the customer, and recognise that progress comes from innovative thinking. This is reflected in our Vision and Values. We plan to create another 12,000 UK jobs in the next five years, thanks to our ambitious growth plans for our two leading brands. We'll grow Premier Inn UK by 45% to around 75,000 rooms and double Costa system sales to around £2bn by 2018. As we expand our global presence, we'll also create thousands more jobs overseas too.
We will grow legendary brands by building a strong customer heartbeat and innovating to stay ahead. Our winning teams make everyday experiences special for customers, so they come back time and again, driving profitable growth.
Our values underpin everything we do at Whitbread, across all our brands:
Genuine - we really care about customers
Confident - we strive to be the best at what we do
Committed - we work hard for each other
Good Together is our initiative that helps us be a force for good in our communities.