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Advertising and Media and Journalism School Leaver Jobs - Careers Guide

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A career in advertising, media and journalism can be fun and exciting. Do you like finding out about things? Or meeting new people? How about doing creative stuff like drawing, making videos, playing around with pictures on Photoshop or even going out with your camera to find cool things to photograph? If this sounds like you, then you could fit right into a job in the media. Advertising, media and journalism

The media industry is something you know a lot more about than you think. If you watch TV, listen to the radio, look at websites or read magazines, then you are involved in what it has to offer. Working in the media ranges from creating advertisements for television, radio or online publications to writing or recording the news articles and features that people read, watch and listen to every day. This all falls under advertising, media and journalism.

What’s it all about?TOP ^

You'll need to know how to reach people, whether it's finding out what kinds of products they'd be most interested to buy or getting them to visit a website or read a publication. It's a fast-paced world that needs creative minds like yours to keep it running.

People who work in advertising are often with an agency that creates special ad campaigns for their clients, and these go in magazines, on billboards or on V. Most of these companies are based in and around London, or in the other big cities in the UK such as Bristol, Birmingham, Manchester and Edinburgh.

Journalists basically gather information and turn it into content that appeals to the people they're writing for. Journalist usually specialise in working for print publications like magazines or newspapers, or for broadcasting companies like tv stations. Broadcasting jobs tend to pay more.

Copywriters bridge the gap between journalism and advertising, using their creative writing skills to come up with snappy, informative text for special features or small ads.

If you're thinking of going into this industry after school or sixth form, there are plenty of opportunities available in designing ads, websites and all kinds of publications. Check out the art or graphic design qualifications available to find an area that's best for you.

What will I earn? TOP ^

In advertising, starting salaries can range from £18,000 to £24,000, climbing up to £40,000 as you gain experience.

In journalism, entry level jobs can pay anywhere from £12,000-18,000. An experienced journalist can earn from £25,000-40,000, depending on which part of the industry they're working in.

Where can I work? TOP ^

Experience is the key to getting a job in advertising, media or journalism. Although many roles will ask for a degree, it is possible to bypass qualifications if you have a good level of work experience or can demonstrate good ideas and a knack for communication.
It’s a good idea to start locally when thinking of getting your first job. School leavers interested in journalism should consider getting work experience or freelancing for their local paper, while budding advertisers should look to work for local PR companies.

The internet offers school leavers a great opportunity to show their skills without needing an actual job. Set up a blog and do your own articles. Manage your friends’ band and get them gigs and exposure in music blogs. The opportunities to get experience are endless.

What skills will I need? TOP ^

Whatever path you decide to take in the media industry, you'll need to be good at research. Whether it's your responsibility to find paid advertising, the right kinds of images to illustrate something or just write good articles, you'll need to be an expert at finding the people or info you need.
Other skills you'll need as a school leaver include writing, communication, a natural curiosity, lots of creativity and being tech-savvy. The good news is that all these skills can come naturally to you or through experience, rather than through a qualification.
Some of the skills that advertising, media and journalism recruiters might look for are:

What entry level advertising, media and journalism jobs can I do? TOP ^

Advertising, media and journalism is an extremely competitive industry to try and break into, so you will need persistence. The good news is that experience and quality often triumphs over qualifications, so the more you can show, they more likely you are to get a permanent job.

Some entry level jobs in advertising, media and journalism include:

  • Junior reporter
  • Account executive
  • Media planner
  • Blogger
  • PR Officer
  • Marketing executive
Browse all Advertising and Media and Journalism jobs for this guide
Advertising, media and journalism is an extremely competitive industry to try and break into, so you will need persistence. The good news is that experience and quality often triumphs over qualifications, so the more you can show, they more likely you are to get a permanent job">
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