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What is a Account Manager? The School Leaver Guide


What is a Account Manager?

Account managers usually work in marketing, advertising and PR. You will be in charge of your own accounts and responsible for maintaining client relationships and making sure that their campaigns and projects are as successful as possible. It’s a great job for a people-person with ambition and a creative flair.

What does a Account Manager do?

In an account manager job description, you’ll see responsibilities such as meeting with clients, putting together proposals, creative brainstorming, checking on campaign performances, and writing reports. Some account manager roles will also require you to identify potential new clients and have a sales element to the job. There’s a lot to manage, but also a huge amount of variety and it suits those who enjoy the idea of each day being different.

You will work closely with your clients, working out what they want and coming up with campaigns to help them achieve their business goals. It’s also then your job to make sure that these campaigns run smoothly, owning the coordination and using all of the tools you have at your disposal.

Salary ranges & earning potential

As a junior account manager, you can expect a salary somewhere between £14,000-£25,000 and the higher salaries will be in the London-based agencies. The average account manager salary is between £30,000-£40,000 and you can progress quickly if you have a good track record with accounts. Managers of large accounts and directors can earn in excess of £50,000.

Typical progression opportunities for a Account Manager

It’s unlikely that you’ll walk straight into a role as an autonomous account manager, particularly at an apprenticeship level. Your initial title may be junior account manager, or trainee account manager, and while you’ll still have plenty of responsibilities, you will have someone who is more senior to help guide you and be your main point of contact. After some experience, you will drop the junior/trainee and be a full account manager. With another five years or so of experience, you’ll become a senior account manager and could eventually become a director.

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