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Working In The Marketing Industry

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An overview of the industry

Marketing is a fast-paced and competitive industry, but it has plenty of room for those who are creative and willing to learn. An apprenticeship can be a strong way to get your foot in the door of this industry, and exercise your creativity alongside learning the technical side of the job.

In a marketing apprenticeship, you will be able to earn some money while you learn the ropes of the industry and get some practical experience. You’ll find that there are lots of different variants of marketing apprenticeships because of the huge remit that this industry covers - it’s worth looking around for the one that will offer you training in the area of marketing that you are most interested in.

Marketing apprenticeships can be a fast track to becoming an expert in one particular area of marketing through highly-specific programmes that focus on a small area of marketing - such as Search Engine Optimisation (SEO) or pay-per-click (PPC). If you know exactly what you want to do then this is ideal, but otherwise there are more general apprenticeships that will give you a taste of a wider variety of the roles available within the industry. Some of the broader apprenticeships include: social media and digital marketing apprenticeships, sales and marketing apprenticeships, and digital marketing apprenticeships.

What’s the salary for a marketing apprenticeship?

The salary for a marketing apprenticeship will depend upon your employer, but the minimum you will be paid is £3.70 an hour, which will increase to £3.90 an hour in April 2019. If you are over 19 by the time you reach the second year of your apprenticeship this will increase to the national minimum wage for your age group.

How do I get a marketing apprenticeship?

First, you should ask yourself what area of marketing you wish to develop your skills in. This could be anything from content, to events, to SEO or e-mail marketing. Start by searching for general titles, such as ‘marketing apprenticeship’, then narrow it down by reading through the job descriptions. Next, you should search for apprenticeship opportunities that offer this experience. After coming up with a shortlist of vacancies that you wish to apply for, you need to make sure your CV and cover letter are tailored and up to date. Templates for apprenticeship cover letters and CVs can be found in the resource section of our student account.

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