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What is a Marketing Assistant? The School Leaver Guide

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What is a Marketing Assistant?

A marketing assistant helps to promote and sell a company’s products. Some ways they might do this involve television ads, radio and social media. You may also be involved in redesigning websites or packaging. A Marketing Assistant may also be expected to be involved in all events including drafting product press releases and organising promotional events and assisting in fashion shoots.

Marketing Assistants can be found across lots of industries, including shops, banks and charities.

What does a Marketing Assistant do?

A marketing assistant supports a marketing manager in their daily work. A typical day for a marketing assistant will be:

  • Organising market research (i.e. designing surveys)

  • Writing press releases

  • Arranging promotional events

  • Evaluating the results of campaigns

  • Helping drive online traffic to campaigns

  • Working with creative agencies to design marketing campaigns

  • Writing online content for blogs, social media and other sites

  • Helping the manager in writing reports and analysing data findings

  • Attend client meetings and take notes

Marketing Assistant Jobs


Skills & interests required for a Marketing Assistant

While creativity is important to the role of a marketing assistant, they also need to be business- and commercially-focused. Marketing assistants will need to be familiar with digital advertising channels, as well as the logistics of bringing a product to market.

- Ability to Work Under Pressure
- Attention to detail
- Communication
- Creativity
- Decision Making
- Handling Pressure
- Microsoft Office
- Persuasiveness
- Presentation Skills
- Social Media Marketing

Working hours

Marketing professionals tend to work standard office hours, which is normally 9am - 5.30pm (give or take.) However, as the Marketing Assistant, you might be expected to work a few extra hours in the lead up to a campaign or deadline.

Work base

An office. As part of your job, you may be expected to attend photo shoots, trade shows and other promotional events that you organise.


Travel will depend on the company and a marketing assistant will be expected to travel to some external meetings.

Salary ranges & earning potential

A Marketing Assistant will earn around £18,000 - £25,000 per annum, depending on location.

The average salary of a Marketing Manager position (in London) is around £45,000 per annum, with some professionals earning as much as £68,000 per annum.

Marketing Directors will earn £90,000 per annum on average.

Education requirements

School leavers that want to work as a Marketing Assistant can take an Intermediate Apprenticeship at Level 2 in one of the following positions: Management Assistant, Market Researcher and Junior Marketing and progress onto Advanced Apprenticeship Level 3 and higher Apprenticeship Level 4 in roles such as creative service. This will provide them with the necessary skills for the role.

Useful subjects to study at school

  • English

  • Business Studies

  • Marketing

  • Psychology

  • Languages (if looking to work abroad)

Useful resources

Chartered Institute of Marketing