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Advertising is a huge influential force in our lives. It’s on bus stops, on the tube and on giant billboards that tower above us. They shape our views on a huge number of things, in a huge number of ways.
Advertising is ultimately about brands getting their messages out to their audiences. The industry is massive and requires a workforce that is creative and driven to continually reinvent how these messages are sent out. With the boom of social media, the advertising landscape has transformed.
The jobs within this industry are fast-paced and demanding with everyone competing to be ahead of the curve. This also means that the hours can be long and occasionally unsocial, especially around the launch period of campaigns.
Advertising involves working a variety of people with a range of skillsets. Teams will often include assistants, designers, strategists, copywriters, videographers, and other staff members. Advertising teams work together to ensure that all the aspects of a campaign are aligned and come together seamlessly.
International advertising agencies will present international travel opportunities to meet with clients and stakeholders. It’s perks like this, alongside the huge satisfaction of pulling off a large-scale campaign, that draw people to this industry.