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TARGETrecruit

TARGETrecruit

Digital Marketing Executive - Graduate scheme

Salary: Competitve

Location: Birmingham, West Midlands

Application Deadline: Ongoing

Job Type: Graduate job

Contract Type: Contract

The job

Summary of the job role

I am recruiting on behalf of a small, specialist engineering and software consultancy. They work in four main discipline areas; electronics hardware, digital electronics, mobile (android and iOS), and cloud technology applications. The work is innovative and working with an incredible variety of client businesses throughout the world who outsource the design and development of their technology to the consultancy. Their hardware design projects have ranged from ultra-low power 8-bit microcontrollers through to high end microprocessors. The software team have developed cutting-edge programs for a wide range of mobile devices as well as cloud applications for a variety of purposes, making software and apps that are solving problems and working fast, intuitively and intelligently. They have hard problems to work through and clients expect the best; everyone in the business has to pull together to deliver on this. They have achieved this and have been recognised for it. They have won several awards in the last five years - receiving commendations for innovative design on individual projects as well as overall excellence and depth as a technical consultancy. Commercially, it shows as well, the consultancy has grown consistently year to year and is continuing to do so in 2019 with a confident outlook beyond. I am recruiting for a data-driven Digital Marketing Executive to join their team. It's a full role covering a lot of the marketing mix, but with the bulk of work being digital including digital content creation. Attracting site traffic and converting that into high-quality new leads is the main aim of the role, including developing exciting new programs for email and social media. Key duties: Supporting the consultancy's communications plan, ensuring digital integration with wider marketing campaigns and initiatives. Analytics reporting and maintaining marketing database. Generating email marketing programmes including automation. Learning and working with various types of software for digital marketing. Deploying marketing automation and lead nurturing processes through email, content, and social channels. Assisting with editing and publishing of multimedia content and marketing materials such as white papers, case studies, and presentations. Content will be technical in nature, while I don't need you to have a technical background, being able to assimilate and create technical content to do with electronics, software and mobile applications is key. Assisting with the website processes, including uploading content, SEO optimisation, analytics and reporting. Using CRM system, including supporting an annual cleanse initiative. Supporting the internal marketing communications initiative. Keeping up to date with current digital trends and suggesting new ideas to enhance the digital strategy of the organisation. Trade event support which may include creation of invitations, filming, creation of social media plan and live updates on social media. General office duties where required Requirements: Minimum bachelor's degree in marketing, business or related with relevant content and 2.2 or higher. Experience in content writing. High attention to detail and editing / proof reading ability. Able to highlight what's interesting and exciting about a concept. Excellent understanding of digital marketing concepts and best practices. Excellent interpersonal and communication skills. Minimum 12 month's work experience. Experience working in a professional marketing role a bonus though not essential. Able to work well both independently and as a team. Able to set own goals, priorities and achieve organisational results. Experience with B2B social media, Google AdWords and email campaigns and SEO/SEM a plus. Exposure to web analytics tools including Google Analytics, NetInsight and WebTrends advantageous. Analytical mind set and critical thinking. Training and progression are important for the consultancy for any employee but especially at graduate level. Building up your experience as you achieve results is important and I am looking for someone who can build up within the consultancy. Interested? Please send me a CV and cover letter outlining any key recent achievements and why you are a strong match for this role.

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