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Our company in a nutshell


GfK is one of the world’s leading market research companies, with more than 11,000 experts working to discover new insights into the way people live, think and shop, in over 100 countries, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.

GfK is a full-service institute, which regards itself as a supplier of knowledge. It is a company with a tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the advanced technology and consistent quality of the methods, tools and practice areas used.

GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Services are divided into two sectors, Consumer Choices and Consumer Experiences.

Consumer Choices’ business focuses on market sizing, currency and convergent media and sales channels. It delivers highly detailed, accurate and timely data. We call it Consumer Choices, because it focuses on precise data, related to choices and actions consumers have made.

Consumer Experiences’ business explores consumers’ attitudes, through highly creative, robust and flexible methodologies. We call it Consumer Experiences, because it focuses on people’s perceptions of the world and the way they experience it.

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