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Helping you find a career as an Advertising copywriter

You’ll work alongside an art director and/or within a creative department for an advertising, media or full-service agency. You will work closely with clients to envisage, develop and deliver a marketing strategy.

Your position will be to focus on the text within this advertising campaign. E.g. Creating headlines, slogans, catchphrases and the body of text featured in magazines and leaflets.


What does an Advertising copywriter do?
You will usually work alongside the art director to create a full overview of the campaign; also, you will be working with several clients at one time, which makes for a varied and interesting job. Your main tasks will be:
  • Familiarise yourself with products and service that your clients offer, including their target audience and competitors

  • Build a good rapport with clients and interpret their beliefs and requests

  • Develop creative ideas and concepts in partnership with the art director

  • Present thoughts to the creative director for approval and develop them to present a finalised idea to your clients

  • Proofread copy to ensure it is clear and effective and free of any grammatical errors

  • Amend and develop campaigns (when necessary) in response to feedback from the creative team, art director and clients

  • Maintain a strong connection to campaigns, seeing them through the production stage to completion

  • Work on a variety of campaigns at the same time, often with tough deadlines

  • Be part of the casting process for adverts

  • Liaise with external creative companies, e.g. photographers, typographers and designers

  • Keeping a finger on the pulse of pop culture

  • Monitor the effectiveness of each campaign
What skills and interests should an Advertising copywriter have?
  • Strong writing skills: the ability to write clear copy with outstanding grammar and spelling

  • Strong analytical skills

  • The ability to work well in a team

  • Be able to develop strong relationships in a short space of time

  • The capacity to think logically, creatively and imaginatively

  • The ability to work well under pressure

  • Strong organisation skills

  • A strong interest in current affairs and pop culture

  • Great researching skills

  • IT proficiency
What hours does an Advertising copywriter typically do?
Generally, you will be working 9am - 5pm. However, like any job, overtime may be expected when you have a tight deadline to meet; overtime may include late evenings or weekend work.
What environment is an Advertising copywriter based in?
Copywriters are often office based, but you may be required to assist on photoshoots or to visit clients.
How much does an Advertising copywriter travel?
There is an opportunity to assist on shoots all around the country depending on the size of the company. Most travel will be between visiting clients, assisting on casting, photoshoots and radio shows.
How much does an Advertising copywriter get paid?
For a junior copywriter, a starting salary ranging between £20,000 and £25,000 per annum is the average.

After three or more years’ worth of experience, your salary is likely to rise, and you can earn anywhere between £25,000 and £50,000.

Senior creatives who have 10-15 years under their belt may earn up to £90,000.

Salaries depend on the size of the company and its location.
Perks & benefits
As a copywriter you are expected to write well and work with a creative mind, a degree in one of the following subjects may help:
  • English

  • Media and communications

  • Public relations

  • Business and marketing

  • Journalism
What qualifications does an Advertising copywriter need?
At the very least, you'll need to be creative and work well, so any qualification that can reflect this quality in you will help. Most advertising copywriters have a bachelor's degree, although it is possible to work in the industry without one.
Useful subjects to study at school & university
  • English

  • Social Sciences

  • Media and communications

  • Public relations

  • Business and marketing

  • Journalism
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